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2006 - 2010


We were approached by the Founder Silvio Ursini to locate, develop and manage additional sites in international locations for his Obicà Mozzarella Bar concept that he opened in Rome in 2004. The first target was London with other cities to follow.


Firstly to gain a clear understanding of the Concept and understand the product, how it was made and how to get the Mozzarella to London so that it was a fresh as that served in Italy. The next step was to find the right location, manage the development and oversee the installation, set up suppliers and hire the management and team to run the outlet.


Obicà opened in London in Selfridges Department store in Oxford Street under a concession agreement and traded successfully from the start. The next opening was in La Rinascente in Milan which to this day is the most successful site that they have in the group. Today Obicà trades in Italy, England, The United States and UAE with currently 17 sites open.

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