BRIEF
“Create & Develop Five Original Bar & Restaurant Concepts for the new 5* property Intercontinental London The O2.”
IHG along with operating partner Arora Hotels wanted to ensure that they were installing world class, stand-alone F&B propositions within their new build hotel on the Greenwich Peninsula. To achieve this, they looked outside of the main architect and designer and engaged the consultancy to produce compelling and innovative concepts.
STRATEGY
We then undertook substantial market research into the local area, world food trends, and IHG guest feedback from their estate. Taking cues from the region’s historical association with maritime, international trading, and artisanal production the consultancy created a series of complementary, yet individual bars and restaurants satisfying different day parts and guest requirements. The final concepts were delivered as a presentation package with mood boards, sample menus, detailed analysis, and design direction.
RESULTS
The Intercontinental London The O2 opened in 2016 to huge acclaim and realised all of the concept designs created by Pat McDonald.
