BRIEF
To create the total food and beverage offer , including food retail, restaurants, bars, cafés and a night club, for this iconic new-build department store in Moscow, from shell & core right the way through to opening. The consultancy brought together a team of specialists in kitchen design and equipment, lighting, epos, security sound systems and all the other facets to create the total offer.
STRATEGY
Firstly to gain a clear understanding of the Moscow market in terms of food retail, restaurants, bars, cafés and night clubs. The consultancy then worked with its chosen architects and designers to develop a food market, café, two restaurants and a night club across three floors of the store. It assisted in the overall design concept, oversaw the total construction, brought in the selected operators and recruited the management team which was then managed through the opening and for a further 18 months of the initial trading period.
RESULTS
Tsvetnoy has won numerous international awards and continues to trade very successfully. F&B turnover exceeded US$25 million in the first year of trading and is a major contributing department to the overall success of the concept
